Feel-Good Marketing Awards ‘22

In-House Agency Forum: Gold // Webby Awards: Finalist

Design Lead: McKenzie Moore
Agency Partners: Agency123 + Turner Duckworth + odyssey.stream

This one-of-a-kind, live event in the Metaverse was a show unlike any other. Bringing agencies and McDonald’s marketers from around the globe together in a virtual version of McDonald’s HQ. Attendees could create their own avatar, view award nominees, and interact with one another. Our 10th Floor (yep, just 9 in the real MHQ 😉) featured a giant interactive screen, burger-shaped seats for ultimate lounging, Grimace sculpture, and an abundance of swag and selfie spots.